FOUNDER'S STORY
Lilly Field
Founder & Lead Mentor
I’ve been chasing one wild, stubborn dream since I was a little girl: a world where everyone pursues their deepest passion. She was sure this was the key to a happier humanity. That vision turned into a lifelong mission—to build purpose-driven, passion-fueled businesses that uplift people, planet, and personal well-being.
My passion-fueled approach to life gained roots through my study of Sustainable Agriculture and Business through New College of Florida and Prescott College. In these hands-on programs, I led an Agroforestry Farm and explored how business could work like an ecosystem—regenerative, collaborative, rooted in symbiotic exchange, growing naturally.
One of my first ventures began with wire jewelry, made during long college lectures just to keep my fidgety, hyper-energized hands busy. When I pitched a local shop and got the yes for them to sell the jewelry for me, I received my first taste of creative autonomy, semi-passive income, and the joy of hearing customers say, “this necklace made me feel grounded" or "I LOVE these so I came back to buy more and gift to friends."
Post college, following the passion sparks led me to launch a web design studio, supporting primarily female wellness coaches. Here I learned that to build a stellar website, you need more than just jawdropping design—you need a clear story, a stellar offer, and the words that help the offer land in its full value. So, to build stellar sites, I found myself coaching clients to clarify their message, refine their offers, and draw out the gold from their founding story. That’s when I fell in love with mentoring women in business.
But that mission wasn’t just discovered through wins. My real turning point came through a health crisis. My period went missing for months—and with it, the sense that I could keep grinding so hard. That’s when a wellness-wise friend handed me "In the Flo," by hormone-health expert, Alissa Vitti, and I discovered the magic of cyclical living. I started syncing my workflow to my monthly hormonal cycle, and everything began to shift—my health, creativity, and capacity.
At the same time, I was growing a product-based business and noticed how my internal rhythm shaped everything from content creation to systems-building. Ovulation lit up my visibility tasks, while luteal drew me into backend brilliance. I started realizing: my cycle is a strategic superpower.
One day, while meditating, I received the clearest intuitive guidance:
"Teach this to women."
So, I listened. I created a Cycle-Based Business workshop—and it flowed like I’d taught it in a past life. Months later, women would find me at a community event and share about how it changed the way they run their business entirely, and their approach to self-care too. That’s when I knew: this wasn’t just my healing—it was a missing puzzle piece for so many women entrepreneurs.
When my exuberant love of business met my deep transformation through Cyclical Living, the Founder Flow Accelerator was born. What I truly want to inspire is a new lens on business: ease over push, magnetism over grind, building in community, not isolation. I created Founder Flow because I’ve felt the overwhelm. I’ve burned out and bounced back. And I know now: when women come together with shared clarity and care—we become unstoppable.
Today, alongside Womb Wise Co, I’m a cofounder for Me2We—an AI-powered platform helping founders build and optimize their dream team through values-aligned, whole-person matching. (I'm an entrepreneur in the game, just as much as a coach observing the field.)
Helping others actualize their entrepreneurial dreams is my heartbeat. I’d be honored to walk up your mission mountain with you.
P.S. I eat, sleep, and breathe my purpose & business...but in my sacred off hours, I love dancing to loud music, doing wildly silly activities with my friends (like our monthly Creative Retreat), hosting weekly Friday potluck dinners, and swimming in nature.

got a dream?
let's grow it.
You'll get to experience a 45 min coaching process for free as I support you in:
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getting clear in your Dream Life & synergistic Business Model,
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helping YOU see your grandest potential,
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seeing & clearing limitations between you & your dream,
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offering strategic action steps to leap into the YOU who is already living the Dream.


